British company uses home-based solution to meet labor challenge

the case

One of Britain’s leading broadband and satellite providers faced a severe worker shortage through an inability to hire employees in their existing call center locations due to labor market saturation. With little time to address the shortage in the face of extremely strong subscriber volume, a remote work solution was a natural fit for its speed, scalability and geographic reach throughout the United Kingdom.

how it was addressed

The company’s problem was addressed by a virtualwirks co-founder, leading the design, launch and management of the at-home team with locations in England, Scotland and Wales. With over 200 employees, it represented the largest at-home call center workforce in Britain. The client agreed to use the remote workforce, taking advantage of greater flexibility in the peak call volume periods by augmenting their premise-based teams. Specific success metrics were established around speed to which the work-at-home employees achieved performance goals after launch. The client began an internal audit to compare the remote workforce with the traditional bricks-and-mortar employees. The client also intended to include the virtual worker pool in their monthly surveys on customer satisfaction.

the results

By adopting a work-at-home solution, the client was able to achieve not only their original objective, but found additional benefit inherent in the work-from-home model. They were able to stem the labor shortage by obtaining additional workers from a broad geographic area, and found additional benefit in comparison with their existing workforce:

  • The flexibility of the work-at-home staffing model allowed for the client to improve interval staffing goals by over 20 points
  • Virtual worker ramp-up to proficiency was achieved in nine weeks – compared to the previous 12- and 18-week trend in the client’s centers
  • Quality scores improved by 18 points in the first three weeks out of training
  • In the first customer satisfaction survey taken 45 days after launch, the work-at-home team scored higher than the client’s existing workforce in 8 out of 10 survey questions and in overall customer satisfaction – after only one month in service

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