U.S. media company uses virtual workforce to integrate acquisition
the case
One of America’s largest broadband media providers needed a solution to integrate a large group of customers inherited through a recent acquisition. Service delays, billing confusion and accessibility of the call center had plagued the line of business prior to the merger, and there was little existing capability in the client’s bricks-and-mortar locations to handle the dramatic increase in calls. The answer was to apply a work-at-home group to quickly scale support without adding real estate. This represented the first time the client’s company had ever used work-at-home employees for customer care. The virtualwirks founders were called upon to lead the effort to implement a 250-seat solution – with a goal to do so in less than 90 days, improve service levels and stem the tide of customer discomfort with the merger.
how it was addressed
Our founders, as creators and leaders of a comprehensive at-home call center solution, designed and directed the deployment and operations of a work-from-home team of 400+ agents, working in over 30 U.S. states. Respecting the client’s natural apprehension about using a home-based strategy for the first time, the solution specifically addressed the unique distinctions of a virtual workforce. The first wave of agents began training in less than four weeks from the start of the engagement, and immediately began relieving volume pressure in support of:
- Cable billing, customer inquiry and general issue resolution
- Tier 1 technical support and customer troubleshooting
- New sales calls and cross/upsell campaign support to existing customers
- Subsequent waves were deployed within the intended 90-day timeframe, leading to significantly enhanced service levels.
the results
The work-at-home solution for the client proved to be an ideal fit for their immediate and long-term needs, growing over time through the migration of other volume to the work-at-home team. In addition to solving the immediate problem of scale, speed and reach to the new customer base, the work-from-home team outperformed the client’s long-tenured teams, as well as outsourced teams, through:
- Leading close ratio and cross/upsell performance within the first 90 days of operations and subsequently raising those ratios to double the bricks-and-mortar, close-rate performance
- Achieving the top rank in customer satisfaction in the fourth month of production and maintaining that lead for over 12 months following
- Beating first-call resolution targets within the first month and tripling the FCR rate within the first nine months of operations